Is Facebook #ready?

#Ready? Clickable Hashtags Are Coming to Your Facebook Newsfeed

ABC News wrote today that Facebook will now start implementing the hashtag symbol as a clickable link to connect users. Now when someone puts a “#” in front of anything, it will become a link that when clicked will be visible among all other posts using that same hashtag. In layman’s terms, Facebook will now be able to stretch the conversation through people’s statuses by connecting them to others with similar posts.

And hey, it’s about time.

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The Method Behind the Mayhem

I was recently in Phoenix, attending the National Student Advertising Competition as well as the Admerica convention. During one luncheon, Lisa Cochrane, Senior Vice President, Marketing, Allstate Insurance Company and Susan Credle, Chief Creative Officer, Leo Burnett North America came to speak about the Allstate Mayhem campaign.

Mayhem has become a popular campaign since it began in July 2010, starring Dean Winters as “Mayhem” and showing that mayhem can happen at any time, when you least expect it.   Here’s a clip of my favorite Mayhem advertisement:

OMG, Becky’s Not Even Hot.

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