Covfefe, Trump, and the importance of proofreading

Recently, our Commander in Chief sent out a confusing tweet that included a glaring typo. The internet took the tweet by storm and thus, “covfefe” was born.

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While The Donald is no stranger to Twitter typos, this one brought on a massive wave of reactions, ranging from jokes to anger. Teespring.com even bought the covfefe domain name in order to sell covfefe branded items! While the internet is defining the new term, us in the PR industry are studying this important lesson on proofreading.

Creating content is a big part of public relations, and copywriters must be diligent in their proofing processes. At Amplify Relations, our copywriters will often send their work to two or three people to read and revise for grammatical errors before the client ever sees the first draft. This helps us spot any errors that could be damaging to a brand.

But what if content is released with a mistake or typo? This is where crisis management comes into play. If a typo does slip through, it’s always wise to acknowledge the mistake, especially if your audience already has. If it’s a silly mistake, it’s okay to laugh along with your audience. This is what President Trump did, when after deleting the original “covfefe” tweet, he tweeted “Who can figure out the true meaning of “covfefe” ??? Enjoy!”

Another option is to apologize for the mistake and move on. Showing that your brand or public figure is human and can sometimes make mistakes will resonate with your audience.

Of course, the best form of crisis communications comes in crisis preparation. Your first line of defense should be copy editing for errors, comprehensiveness and clarity. As long as you are thoroughly proofreading, typos shouldn’t be a concern; but mistakes can still happen. Just take a deep breath, clear your head, and COVFEFE. You got this!

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What to Wear this Halloween: Advertising Agency Edition

Does your office get into the Halloween spirit when October rolls around? Whether you decide to throw a party, head to a haunted house, dress up for work, or just eat your weight in bite-sized candy bars, Halloween is the perfect time to celebrate all things spooky.

If you’re still stuck on what to wear on this ghostly holiday, don’t fret! Here is a complete list of costumes you can wear based on your role within an advertising agency:

Copywriter – Zombie
This is an easy one for copywriters, most the time they are already halfway to this look! Just give them 500 pages of copy to proofread and remove their caffeine; tada! You’ve got yourself a great zombie getup.

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PR Director – Superhero
While PR pros wear many hats, one that they don so often is the crisis manager. Who do you turn to when your brand or your client’s brand is in crisis? There is only one true hero who can turn this unfavorable press around and ensure the brand name is not tarnished. I mean, PR professionals are everyday superheroes regularly, am I right?

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Creative Director – Pirate
The Creative Director is the Captain of the art department ship. Along with his crew, the creative director works tirelessly to brave the rough waters of client art requests. While the creative director may not pillage and plunder like your average pirate, the two have one commonality: they are out-of-the-box thinkers.

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Graphic Designer – A “This is my Costume” t-shirt
The greatest tool in a graphic designer’s wheelhouse is their imagination. These creatives tend to stray from the norm. What’s the most obscure costume one could wear on Halloween? No costume at all! Of course, designers will also love the simplicity of this costume – less is always more.

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Account Executive – Prisoner
As the mantra goes, “the client is always right.” The Account Executive lives by this law daily, and aims to provide the client with the best possible work for their specific goals. Where her coworkers may have a little more creative freedom, the Account Exec. will ensure that anything leaving her desk is approved by her bible – the client’s brand book.

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Social Media Manager – Snapchat Filter
As the trendiest member of the marketing team, the Social Media Manager is hip to the latest crazes. Not only will the social media manager be able to use #nofilter on all her Halloween Instagram photos, she will also be among the most relevant costumes this year.

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HR – Referee
Human Resources are there to keep all employees in line. Much like a referee, the HR department mediates employee relations and makes sure everything is running smoothly on a day-to-day basis; and this holiday, they even get an obnoxious whistle to keep everyone well-ordered!

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Intern – Ghost
The intern is like the silent force that helps you get all your projects complete. While they don’t always get to do the most glamourous work, they help you with the nitty gritty details that are needed on any campaign. Plus, after about a semester with the company they effectively disappear (aka “ghost” you) in order to return to their normal studies.

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BONUS*

Client – Angel or Devil
All of our clients come to us as perfect angels; but every once in a while, that devilish side can make an appearance.  It’s up to you and your team to make sure their angelic side comes out. A happy client makes for a happy agency.

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I hope you were able to get some great costume ideas for Halloween this year. Do you have any to add to the list? Leave your ideas in the comments! Have a safe and happy Halloween.

Meme Me

It’s no secret that my friends and I are in love with Arrested Development. Back in the dawning days of Netflix, I discovered the Jason Bateman show and was immediately intrigued. There’s too many quotable characters and hilarious scenarios to not become obsessed. So one day I was bored at work home, and I created my first Arrested Development Meme: BORQeuzCMAACvhA

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14 Resolutions for ’14

Back in 2012, I resolved that 2013 would be an amazing year. And like every fortune cookie I’ve ever cracked open at Panda Express, that resolution came true! I don’t want to toot my own horn or anything, but I’m a bit of a goal-getter (is that a thing?) and in order to reach goals, you must set goals. In just a few days, 2014 will be upon us, so I have compiled a list of 14 of my own personal resolutions for the new year. Feel free to resolve to follow my list, or come up with some of your own resolutions. Happy New Year!

Alli’s 14 Resolutions for ’14

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One Minute Brief: Slippers

Although I don’t participate often, I sometimes like to be a part of the Twitter competition called “One Minute Brief”. The Twitter handle, @OneMinuteBrief will give a subject for the day, and followers take one minute to come up with an idea of how to advertise the subject. For today, the competition was to advertise slippers. Here was my submission:

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Is Facebook #ready?

#Ready? Clickable Hashtags Are Coming to Your Facebook Newsfeed

ABC News wrote today that Facebook will now start implementing the hashtag symbol as a clickable link to connect users. Now when someone puts a “#” in front of anything, it will become a link that when clicked will be visible among all other posts using that same hashtag. In layman’s terms, Facebook will now be able to stretch the conversation through people’s statuses by connecting them to others with similar posts.

And hey, it’s about time.

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The Method Behind the Mayhem

I was recently in Phoenix, attending the National Student Advertising Competition as well as the Admerica convention. During one luncheon, Lisa Cochrane, Senior Vice President, Marketing, Allstate Insurance Company and Susan Credle, Chief Creative Officer, Leo Burnett North America came to speak about the Allstate Mayhem campaign.

Mayhem has become a popular campaign since it began in July 2010, starring Dean Winters as “Mayhem” and showing that mayhem can happen at any time, when you least expect it.   Here’s a clip of my favorite Mayhem advertisement:

OMG, Becky’s Not Even Hot.

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