Covfefe, Trump, and the importance of proofreading

Recently, our Commander in Chief sent out a confusing tweet that included a glaring typo. The internet took the tweet by storm and thus, “covfefe” was born.

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While The Donald is no stranger to Twitter typos, this one brought on a massive wave of reactions, ranging from jokes to anger. Teespring.com even bought the covfefe domain name in order to sell covfefe branded items! While the internet is defining the new term, us in the PR industry are studying this important lesson on proofreading. Continue reading

What to Wear this Halloween: Advertising Agency Edition

Does your office get into the Halloween spirit when October rolls around? Whether you decide to throw a party, head to a haunted house, dress up for work, or just eat your weight in bite-sized candy bars, Halloween is the perfect time to celebrate all things spooky.

If you’re still stuck on what to wear on this ghostly holiday, don’t fret! Here is a complete list of costumes you can wear based on your role within an advertising agency: Continue reading

Meme Me

It’s no secret that my friends and I are in love with Arrested Development. Back in the dawning days of Netflix, I discovered the Jason Bateman show and was immediately intrigued. There’s too many quotable characters and hilarious scenarios to not become obsessed. So one day I was bored at work home, and I created my first Arrested Development Meme: BORQeuzCMAACvhA

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14 Resolutions for ’14

Back in 2012, I resolved that 2013 would be an amazing year. And like every fortune cookie I’ve ever cracked open at Panda Express, that resolution came true! I don’t want to toot my own horn or anything, but I’m a bit of a goal-getter (is that a thing?) and in order to reach goals, you must set goals. In just a few days, 2014 will be upon us, so I have compiled a list of 14 of my own personal resolutions for the new year. Feel free to resolve to follow my list, or come up with some of your own resolutions. Happy New Year!

Alli’s 14 Resolutions for ’14

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One Minute Brief: Slippers

Although I don’t participate often, I sometimes like to be a part of the Twitter competition called “One Minute Brief”. The Twitter handle, @OneMinuteBrief will give a subject for the day, and followers take one minute to come up with an idea of how to advertise the subject. For today, the competition was to advertise slippers. Here was my submission:

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Is Facebook #ready?

#Ready? Clickable Hashtags Are Coming to Your Facebook Newsfeed

ABC News wrote today that Facebook will now start implementing the hashtag symbol as a clickable link to connect users. Now when someone puts a “#” in front of anything, it will become a link that when clicked will be visible among all other posts using that same hashtag. In layman’s terms, Facebook will now be able to stretch the conversation through people’s statuses by connecting them to others with similar posts.

And hey, it’s about time.

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The Method Behind the Mayhem

I was recently in Phoenix, attending the National Student Advertising Competition as well as the Admerica convention. During one luncheon, Lisa Cochrane, Senior Vice President, Marketing, Allstate Insurance Company and Susan Credle, Chief Creative Officer, Leo Burnett North America came to speak about the Allstate Mayhem campaign.

Mayhem has become a popular campaign since it began in July 2010, starring Dean Winters as “Mayhem” and showing that mayhem can happen at any time, when you least expect it.   Here’s a clip of my favorite Mayhem advertisement:

OMG, Becky’s Not Even Hot.

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