The Essentials of Online Fundraising

iStock_000036916998_Large-300x300Raising money for a cause can be difficult if you don’t have the right tools. The medium of online fundraising is an ever growing area, and there are a few things to keep in mind when embarking on an online fundraising campaign.

The first essential component to an online fundraising campaign is to establish a goal. When donors and organizations have a clear goal in mind, it’s easier to raise funds to meet that goal. Goal setting also gives the organization a quantifiable metric to compare results. What gets measured can always be duplicated or improved, so the efforts for next time can be that much more effective.

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Covfefe, Trump, and the importance of proofreading

Recently, our Commander in Chief sent out a confusing tweet that included a glaring typo. The internet took the tweet by storm and thus, “covfefe” was born.

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While The Donald is no stranger to Twitter typos, this one brought on a massive wave of reactions, ranging from jokes to anger. Teespring.com even bought the covfefe domain name in order to sell covfefe branded items! While the internet is defining the new term, us in the PR industry are studying this important lesson on proofreading. Continue reading

What to Wear this Halloween: Advertising Agency Edition

Does your office get into the Halloween spirit when October rolls around? Whether you decide to throw a party, head to a haunted house, dress up for work, or just eat your weight in bite-sized candy bars, Halloween is the perfect time to celebrate all things spooky.

If you’re still stuck on what to wear on this ghostly holiday, don’t fret! Here is a complete list of costumes you can wear based on your role within an advertising agency: Continue reading

Make it Newsy: Finding Your Angle When Pitching News to the Media

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This article appeared on PR Daily on March 3

The media is unpredictable. A hot button issue one day will likely be old news the next. With these ever changing preferences, it can be difficult to latch on to what’s trending at any given time. This is exactly what PR professionals are doing on a daily basis. In order to obtain news placements for your clients, you have to know what’s currently in the news. So how do you make a press release, pitch, or story idea “newsy” Continue reading

A Letter to April: You Never Know Who You Will Inspire

While I was working as an intern at John Ascuaga’s Nugget Casino Resort, I met a woman named April who was hosting an event during the Best in the West Rib Cookoff. April exemplified everything that was happy and successful. She was “goals.” I held on to that image of her long after she boarded her flight back to Tennessee, and every misstep in my career path, I would think about April and remember that with hard work, I would land myself the successful career that I wanted. I was recently promoted, and decided I needed to tell April of what she had done for me. Continue reading

Your font horoscope

As a writer and designer, I tend to spend a lot of time obsessing over font style. There are some styles that I prefer over others, and some styles that should just be eliminated from existence immediately. Type faces can range from crazy eccentric to super dull, and the font you use on a day to day basis can say a lot about you as a person. Here are some different type faces, and what they could potentially say about you.

*Disclaimer* If this offends you users of fonts that I despise, my deepest condolences.

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You’re a classic guy/gal. You like to keep things simple and clean, and you have a great eye for detail. You like consistency in your life, and change is a very terrifying yet exciting idea. You don’t like to stand out too much, but you always need your voice to be heard.

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One Minute Brief: Slippers

Although I don’t participate often, I sometimes like to be a part of the Twitter competition called “One Minute Brief”. The Twitter handle, @OneMinuteBrief will give a subject for the day, and followers take one minute to come up with an idea of how to advertise the subject. For today, the competition was to advertise slippers. Here was my submission:

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