Covfefe, Trump, and the importance of proofreading

Recently, our Commander in Chief sent out a confusing tweet that included a glaring typo. The internet took the tweet by storm and thus, “covfefe” was born.

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While The Donald is no stranger to Twitter typos, this one brought on a massive wave of reactions, ranging from jokes to anger. Teespring.com even bought the covfefe domain name in order to sell covfefe branded items! While the internet is defining the new term, us in the PR industry are studying this important lesson on proofreading.

Creating content is a big part of public relations, and copywriters must be diligent in their proofing processes. At Amplify Relations, our copywriters will often send their work to two or three people to read and revise for grammatical errors before the client ever sees the first draft. This helps us spot any errors that could be damaging to a brand.

But what if content is released with a mistake or typo? This is where crisis management comes into play. If a typo does slip through, it’s always wise to acknowledge the mistake, especially if your audience already has. If it’s a silly mistake, it’s okay to laugh along with your audience. This is what President Trump did, when after deleting the original “covfefe” tweet, he tweeted “Who can figure out the true meaning of “covfefe” ??? Enjoy!”

Another option is to apologize for the mistake and move on. Showing that your brand or public figure is human and can sometimes make mistakes will resonate with your audience.

Of course, the best form of crisis communications comes in crisis preparation. Your first line of defense should be copy editing for errors, comprehensiveness and clarity. As long as you are thoroughly proofreading, typos shouldn’t be a concern; but mistakes can still happen. Just take a deep breath, clear your head, and COVFEFE. You got this!

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What to Wear this Halloween: Advertising Agency Edition

Does your office get into the Halloween spirit when October rolls around? Whether you decide to throw a party, head to a haunted house, dress up for work, or just eat your weight in bite-sized candy bars, Halloween is the perfect time to celebrate all things spooky.

If you’re still stuck on what to wear on this ghostly holiday, don’t fret! Here is a complete list of costumes you can wear based on your role within an advertising agency:

Copywriter – Zombie
This is an easy one for copywriters, most the time they are already halfway to this look! Just give them 500 pages of copy to proofread and remove their caffeine; tada! You’ve got yourself a great zombie getup.

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PR Director – Superhero
While PR pros wear many hats, one that they don so often is the crisis manager. Who do you turn to when your brand or your client’s brand is in crisis? There is only one true hero who can turn this unfavorable press around and ensure the brand name is not tarnished. I mean, PR professionals are everyday superheroes regularly, am I right?

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Creative Director – Pirate
The Creative Director is the Captain of the art department ship. Along with his crew, the creative director works tirelessly to brave the rough waters of client art requests. While the creative director may not pillage and plunder like your average pirate, the two have one commonality: they are out-of-the-box thinkers.

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Graphic Designer – A “This is my Costume” t-shirt
The greatest tool in a graphic designer’s wheelhouse is their imagination. These creatives tend to stray from the norm. What’s the most obscure costume one could wear on Halloween? No costume at all! Of course, designers will also love the simplicity of this costume – less is always more.

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Account Executive – Prisoner
As the mantra goes, “the client is always right.” The Account Executive lives by this law daily, and aims to provide the client with the best possible work for their specific goals. Where her coworkers may have a little more creative freedom, the Account Exec. will ensure that anything leaving her desk is approved by her bible – the client’s brand book.

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Social Media Manager – Snapchat Filter
As the trendiest member of the marketing team, the Social Media Manager is hip to the latest crazes. Not only will the social media manager be able to use #nofilter on all her Halloween Instagram photos, she will also be among the most relevant costumes this year.

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HR – Referee
Human Resources are there to keep all employees in line. Much like a referee, the HR department mediates employee relations and makes sure everything is running smoothly on a day-to-day basis; and this holiday, they even get an obnoxious whistle to keep everyone well-ordered!

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Intern – Ghost
The intern is like the silent force that helps you get all your projects complete. While they don’t always get to do the most glamourous work, they help you with the nitty gritty details that are needed on any campaign. Plus, after about a semester with the company they effectively disappear (aka “ghost” you) in order to return to their normal studies.

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BONUS*

Client – Angel or Devil
All of our clients come to us as perfect angels; but every once in a while, that devilish side can make an appearance.  It’s up to you and your team to make sure their angelic side comes out. A happy client makes for a happy agency.

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I hope you were able to get some great costume ideas for Halloween this year. Do you have any to add to the list? Leave your ideas in the comments! Have a safe and happy Halloween.

The Essentials of Online Fundraising

iStock_000036916998_Large-300x300Raising money for a cause can be difficult if you don’t have the right tools. The medium of online fundraising is an ever growing area, and there are a few things to keep in mind when embarking on an online fundraising campaign.

The first essential component to an online fundraising campaign is to establish a goal. When donors and organizations have a clear goal in mind, it’s easier to raise funds to meet that goal. Goal setting also gives the organization a quantifiable metric to compare results. What gets measured can always be duplicated or improved, so the efforts for next time can be that much more effective.

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Make it Newsy: Finding Your Angle When Pitching News to the Media

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This article appeared on PR Daily on March 3

The media is unpredictable. A hot button issue one day will likely be old news the next. With these ever changing preferences, it can be difficult to latch on to what’s trending at any given time. This is exactly what PR professionals are doing on a daily basis. In order to obtain news placements for your clients, you have to know what’s currently in the news. So how do you make a press release, pitch, or story idea “newsy” Continue reading

A Letter to April: You Never Know Who You Will Inspire

While I was working as an intern at John Ascuaga’s Nugget Casino Resort, I met a woman named April who was hosting an event during the Best in the West Rib Cookoff. April exemplified everything that was happy and successful. She was “goals.” I held on to that image of her long after she boarded her flight back to Tennessee, and every misstep in my career path, I would think about April and remember that with hard work, I would land myself the successful career that I wanted. I was recently promoted, and decided I needed to tell April of what she had done for me. Continue reading

Your font horoscope

As a writer and designer, I tend to spend a lot of time obsessing over font style. There are some styles that I prefer over others, and some styles that should just be eliminated from existence immediately. Type faces can range from crazy eccentric to super dull, and the font you use on a day to day basis can say a lot about you as a person. Here are some different type faces, and what they could potentially say about you.

*Disclaimer* If this offends you users of fonts that I despise, my deepest condolences.

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You’re a classic guy/gal. You like to keep things simple and clean, and you have a great eye for detail. You like consistency in your life, and change is a very terrifying yet exciting idea. You don’t like to stand out too much, but you always need your voice to be heard.

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One Minute Brief: Slippers

Although I don’t participate often, I sometimes like to be a part of the Twitter competition called “One Minute Brief”. The Twitter handle, @OneMinuteBrief will give a subject for the day, and followers take one minute to come up with an idea of how to advertise the subject. For today, the competition was to advertise slippers. Here was my submission:

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