The Essentials of Online Fundraising

iStock_000036916998_Large-300x300Raising money for a cause can be difficult if you don’t have the right tools. The medium of online fundraising is an ever growing area, and there are a few things to keep in mind when embarking on an online fundraising campaign.

The first essential component to an online fundraising campaign is to establish a goal. When donors and organizations have a clear goal in mind, it’s easier to raise funds to meet that goal. Goal setting also gives the organization a quantifiable metric to compare results. What gets measured can always be duplicated or improved, so the efforts for next time can be that much more effective.

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Covfefe, Trump, and the importance of proofreading

Recently, our Commander in Chief sent out a confusing tweet that included a glaring typo. The internet took the tweet by storm and thus, “covfefe” was born.

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While The Donald is no stranger to Twitter typos, this one brought on a massive wave of reactions, ranging from jokes to anger. Teespring.com even bought the covfefe domain name in order to sell covfefe branded items! While the internet is defining the new term, us in the PR industry are studying this important lesson on proofreading. Continue reading

What to Wear this Halloween: Advertising Agency Edition

Does your office get into the Halloween spirit when October rolls around? Whether you decide to throw a party, head to a haunted house, dress up for work, or just eat your weight in bite-sized candy bars, Halloween is the perfect time to celebrate all things spooky.

If you’re still stuck on what to wear on this ghostly holiday, don’t fret! Here is a complete list of costumes you can wear based on your role within an advertising agency: Continue reading

Make it Newsy: Finding Your Angle When Pitching News to the Media

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This article appeared on PR Daily on March 3

The media is unpredictable. A hot button issue one day will likely be old news the next. With these ever changing preferences, it can be difficult to latch on to what’s trending at any given time. This is exactly what PR professionals are doing on a daily basis. In order to obtain news placements for your clients, you have to know what’s currently in the news. So how do you make a press release, pitch, or story idea “newsy” Continue reading

A Letter to April: You Never Know Who You Will Inspire

While I was working as an intern at John Ascuaga’s Nugget Casino Resort, I met a woman named April who was hosting an event during the Best in the West Rib Cookoff. April exemplified everything that was happy and successful. She was “goals.” I held on to that image of her long after she boarded her flight back to Tennessee, and every misstep in my career path, I would think about April and remember that with hard work, I would land myself the successful career that I wanted. I was recently promoted, and decided I needed to tell April of what she had done for me. Continue reading

The 6 steps to the perfect peel of a hard boiled egg

For as long as I can remember, I have struggled with the art of peeling the hard boiled egg. I often boil my egg the night before, and anxiously await the next morning til I get a taste of my delicious creation – but I always come up short when it’s time to peel off the shell.

I’ve had a lot of ups and downs on my journey to the perfect peel, and for those of you like me, I hope these steps help you on your way.

Step 1: Document your struggle in a public forum (such as Snapchat, as I did). That way your friends will understand your struggle and feel empathy toward your situation.

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