Quick Brief: Garmin GPS

Garmin ad

The campaign doesn’t stop here. Imagine, your Dashboard Jesus as the spokesperson or mascot for Garmin GPS Systems.

Much like a celebrity endorsement, Dashboard Jesus would appear in print ads, TV commercials, and live in mascot form at various events, along with his hula ladies. The goal is to separate the image of Dashboard Jesus from the religious image of Jesus. While Dashboard Jesus is still preaching for you to find your sense of direction, he is implying to do so in more of a literal sense with Garmin GPS.

 

Advertisements

One thought on “Quick Brief: Garmin GPS

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s